Chen was a pioneer in adopting the concept of “combining the business of the residence, commerce, hotel and tourism” and landed New Century on the Hong Kong Stock Exchange in 2013 as the first domestic hotel REIT. Under the leadership of Chen, New Century Tourism Group also acquired the Frankfurt Golden Tulip Hotel in 2013 to enhance global recognition of the company. After 25 years of expansion, the New Century Tourism Group now contracts with over 140 hotels and more than 40,000 rooms, in regions covering 22 provinces, autonomous regions and municipality in China, as well as Frankfurt, Germany. Chen has advocated for greater enjoyment of both work and life and encourages more sharing among all staff. He has also set up a relief fund to help employees facing difficulties and a public scholarship to serve society.