After mortgaging his house, he set out to build a client base. His inaugural year was a complete disaster, and he struggled throughout the early 80s, just barely breaking even. In the late 80s, he began selling glyphosate, the primary ingredient in the herbicide, Roundup, made by Monsanto. When the patent for the chemical ended in the US, he bought factories in Argentina and Brazil to continue manufacturing it. His business has continued to expand, and he is also developing farmland in his home state.