In 2006, he began representing Britney Spears, and many insiders point to his guidance as the reason she was able to mount a successful comeback from the many troubles stemming from her marriage difficulties and mental instability. In 2009, it was revealed that the two were dating, and that Britney’s family approved of the relationship. In 2010, he ceased to be her manager in order to keep their professional and personal lives separate. He recently launched his own management company and proposed to Ms. Spears during his 40th birthday party in Las Vegas.