It was in 2010, when JCDecaux became the world’s largest outdoor advertising company with more than 10,300 employees worldwide in more than 55 countries. Two years later, Decaux made a deal with the city of Sao Paulo, granting his company a 25-year contract to design, manufacture, install and maintain the advertising faces on 1,000 digital clocks. Currently, Decaux serves as a chairman of the company’s supervisory board, because in 2000, he handed over his CEO role to his two sons Jean-Francois and Jean-Charles.