He is considered to be an expert on the Ethnocentric Folk Art forms from Western Canada. He has had his collections published in Country Living and Century Home. Jim married actress Louise in 1980 and has two children who have joined in in the hunting and entertainment business. He has his own compound bow called the Jim Shockey Signature Series Yukon Bow. In 2014 he won awards at the Sportsman Channel Sportsman Choice Awards and the Outdoor Channel Golden Moose Awards.