She subsequently launched her own makeup studio, Laura Geller Makeup Studio, on the Upper Eastside of Manhattan in 1993. Nine years later, she began selling her own line of cosmetics on QVC. Since then, Laura Geller Beauty has become one of the most popular makeup lines available. Her primer, “Spackle”, has become a huge favorite, and her “Baked” line of powder cosmetics has also garnered rave reviews.