Gonzales launched Krooked Skateboards in 2002. He has been sponsored by Adidas, Independent, Spitfire, Supreme, and more. Gonzales has been featured in several videos and appeared in the films How They Get There, Gunmo, Southlander, and Beautiful Losers. He received the Legend Award for Transworld Skateboarding in 2006. As a poet and author his published works including Social Problems, Broken Dreams, High Tech Poetry, and Broken Poems.