He needed three years to turn the company around, selling it for £1.3 million. His second significant acquisition was the Hawley-Goodall, after which many other followed. Aside from his business, Michael Ashcroft has also served as the Conservative Party’s treasurer and its deputy chairman. Not being on good terms with the media, he won a court fight against U.K.’s Independent newspaper, suing it for libel in 2009. He has a rare collection of 180 Victoria and George crosses, the highest honor Britain grants to its military and honorary civilians. Additionally, he is a trustee for the Imperial War Museum in London. Having established himself as a great philanthropist as well, Michael Ashcroft signed the Giving Pledge in May 2013.