Nik spent several years modeling overseas for nearly every major fashion label until retiring from the runway, firmly planting himself on the other side of the industry. The gritty brand has received a lot of support from the international bike community, most notable from California’s “The Suicide Machine”, and the company has developed distribution in select international Harley Davidson dealerships. Notable celebrities seen wearing the brand are David Beckham, Mad Child, several “Suicide Girls” & NYC rap group “Lords of the Underground”. After being featured on Hypebeast, the label was exposed to the progressive and fashionable urban market where it has also found international niche success.