Additionally, the Li family is making an entry into the broadcast and insurance industries. As of October 2013, the government gave a much-coveted license to their PCCW to compete in Hong Kong’s free-to-air television market. Under Richard Li’s direction, PCCW has participated in a number of philanthropic causes, including the 2002–03 SARS outbreak. Richard dated actress and singer Isabella Leong from 2008 to 2011. They have twin sons together who were born in San Francisco in 2010.